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MSc Digital Marketing Management

University of Westminster — London, United Kingdom

MSc Digital Marketing Management is a postgraduate Marketing course at University of Westminster, London, United Kingdom. It takes 1 year, costs £20,760 per year and starts in September and January.

Postgraduate · 1 year · Full-time · Marketing · £20,760 per year

Intakes: September, January

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc. Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management. Top reasons to study this course (from the course page): - Strong industry links provide industry-led activities such as guest lectures and live briefs set with businesses and marketing agencies - Gain practical experience with industry-standard software and AI tools used in top marketing agencies. - Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests - Optional placement to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for Mail Online, while another worked at IBM - Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience with the student-run Westminster Business Consultants (WBC) Campus: Marylebone, Central London Duration: 1 year Start dates: Full-time - September 2027; Full-time - January 2027 International tuition fee: £20,760 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): Digital marketing is fast becoming one of the most important skills demanded by employers as opportunities for customisation and personalisation provide new opportunities for businesses to offer greater value to customers. Our course prepares you to create and execute digital marketing strategy. During your study, as in the workplace, you will identify business opportunities and customer needs using social media, websites, email and content. Source: University of Westminster course page.

Modules

• Digital Customer Experience (Core)
• Consumer Psychology and Research (Core)
• Digital Marketing and Innovation (Core)
• Digital Marketing Strategy and Leadership (Core)
• Web Design and Analytics (Core)
• Social Media and Content Marketing (Core)
• Final Major Project (Core)
• Search Marketing and Lead Generation (Core)

Careers

• Content marketing executive
• Digital marketing account manager
• Digital marketing analyst
• Digital marketing campaign manager
• Digital marketing manager
• Digital producer
• Display advertising executive
• E-commerce marketing specialist
• Pay-per-click analyst
• Programmatic executive
• Search engine optimisation executive
• Social media specialist