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MSc Data and Marketing Analytics
University of Westminster — London, United Kingdom
MSc Data and Marketing Analytics is a postgraduate Marketing course at University of Westminster, London, United Kingdom. It takes 1 year, costs £20,760 per year and starts in September and January.
Postgraduate · 1 year · Full-time · Marketing · £20,760 per year
Intakes: September, January
Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success. On this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills. Top reasons to study this course (from the course page): - Meet industry demands for professionals capable of data-driven decision-making - Gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies - Learn to leverage data for effective marketing planning and gain a competitive edge - Blend marketing expertise with analytical skills for success in the modern marketing field - Contribute to a forward-thinking and socially responsible approach to data - Our blended delivery approach ensures an inclusive learning experience Campus: Marylebone, Central London Duration: 1 year Start dates: Full-time - September 2027; Full-time - January 2027 International tuition fee: £20,760 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): Our Data and Marketing Analytics MSc will ensure you are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology and consulting. Leveraging our global network of 3,000 employers, the University's Careers and Employability Service facilitates students in exploring and connecting with exciting career opportunities worldwide. Graduate employers named on the course page: Neilson, Ipsos, Mintel, GWI, Unilever, London, M&C Saatchi, Adidas. Source: University of Westminster course page.
Modules
- Artificial Intelligence for Marketing (Core)
- Corporate Digital Responsibility (Core)
- Data Visualisation and Storytelling (Core)
- Data Analytics for Marketing (Core)
- Marketing Research Insights (Core)
- Marketing Technology and Tools (Core)
- Strategy and Organisational Transformation (Core)
- Final Major Project (Core)
Careers
- Marketing Analyst
- Data Analyst
- Digital Marketing Specialist
- Market Researcher
- Customer Insights Analyst
- Marketing Consultant
- Marketing Manager
- Business Intelligence Analyst
- Data-driven Entrepreneur
Frequently asked questions
How long is MSc Data and Marketing Analytics at University of Westminster?
MSc Data and Marketing Analytics takes 1 year (Full-time).
How much does MSc Data and Marketing Analytics at University of Westminster cost?
The listed tuition fee is £20,760 per year. Fees can change, so confirm the current amount before you apply.
When does MSc Data and Marketing Analytics start?
Intakes: September and January.
What level is MSc Data and Marketing Analytics?
It is a postgraduate course in Marketing.
What will I study on MSc Data and Marketing Analytics?
Modules include Artificial Intelligence for Marketing (Core), Corporate Digital Responsibility (Core), Data Visualisation and Storytelling (Core), Data Analytics for Marketing (Core), Marketing Research Insights (Core) and Marketing Technology and Tools (Core).
What careers can MSc Data and Marketing Analytics lead to?
Typical roles include Marketing Analyst, Data Analyst, Digital Marketing Specialist, Market Researcher, Customer Insights Analyst and Marketing Consultant.