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MA/MSc Public Relations

University of Westminster — London, United Kingdom

MA/MSc Public Relations is a postgraduate Marketing course at University of Westminster, London, United Kingdom. It takes 1 year, costs £18,685 per year and starts in September.

Postgraduate · 1 year · Full-time · Marketing · £18,685 per year

Intakes: September

Are you ready to shape stories and strategies that drive brands and influence audiences? Our Public Relations MA/MSc aims to develop practitioners with the advanced practical skills to transform bold ideas into impactful campaigns and a deep understanding of PR as a strategic and creative discipline. You can choose from two distinct but complementary pathways, gearing your studies to creativity, storytelling and cultural insight on the MA, or to data, analytics and evidence-based approaches on the MSc – signalling your personal interests to potential employers. Top reasons to study this course (from the course page): - Choose to study for an MA or MSc through your choice of Semester 2 pathway module– giving you time to decide which route is best for you - Study for an industry-respected qualification: both the MA and MSc are recognised by the Chartered Institute of Public Relations (CIPR) and students on both the MA and MSc benefit from Westminster’s Partner Membership of the Public Relations and Communications Association (PRCA) - Build the practical skills you’ll need to succeed through hands-on opportunities – like planning a brand collaboration, or using the latest data analytics technology - For your dissertation, choose between a substantial research project or an industry-based professional project - Hear from inspiring speakers. Recent speakers have included PR leaders from Islamic Relief, Isobel, Lego, Selfridges, Edelman, The Romans, Pangaia and the Government Communications Unit - Follow in the footsteps of successful graduates now working at leading organisations such as Edelman, Burson Cohn & Wolfe, 3M and WeChat Campus: Cavendish, Central London and Harrow, North-West London Duration: 1 year Start dates: Full-time - September 2027 International tuition fee: £18,685 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): The course nurtures your creativity and equips you with the theoretical knowledge and practical skills to take your career in a number of directions. Many graduates go on to work in agency and in-house roles in PR and marketing, with some specialising in areas such as fashion PR, consumer brands, public affairs, data and analytics, and crisis management. Some focus on developing their research skills during the course and go on to further study such as a PhD. Put theory into practice by planning and executing a professional project such as your dissertation. Graduate employers named on the course page: PR agency account executive/manager/director (level depending on prior experience), In-house communications specialist, Charity campaign executive, Promoter/publicist, Insight analyst, Public affairs manager, Content strategist, Crisis communications specialist, Digital PR specialist, Performance Communications, Edelman, Kantar. Source: University of Westminster course page.

Modules

• Corporate Reputation and Crisis Communication (Core)
• Creative Campaign Development (Core)
• Final Professional Public Relations Project (Core)
• Media, Content and Engagement (Core)
• Public Relations Dissertation (Core)
• Public Relations in a Global Society (Core)
• Core modules - MA Pathway (Core)
• Creative Brand Communications (Core)
• Option modules - MA Pathway (Core)
• Advertising Planning: Audience and Insight (Core)
• Artificial Intelligence and Society (Core)
• Fashion and Luxury Communications (Core)
• Podcast Production (Core)
• Digital Audiences and Influencer Strategy (Core)
• Core modules - MSc Pathway (Core)
• Data and Digital Research Methods (Core)
• Option modules - MSc Pathway (Core)
• Advertising Planning: Audience and Insight: (Core)
• Programme Recognition (Core)
• Programme Memberships (Core)