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MA/MSc Marketing Management

University of Westminster — London, United Kingdom

MA/MSc Marketing Management is a postgraduate Marketing course at University of Westminster, London, United Kingdom. It takes 1 year, costs £20,760 per year and starts in September and January.

Postgraduate · 1 year · Full-time · Marketing · £20,760 per year

Intakes: September, January

In an ever-evolving global business landscape, strategic marketing is crucial in shaping every facet of business operations. It informs decisions relating to sustaining consumer demand, enhancing profitability, building brand reputation and maintaining a competitive edge. Our Marketing Management MA/MSc integrates the latest digital and analytical marketing practices, equipping you to thrive in this dynamic and exciting field. Top reasons to study this course (from the course page): - Regular professional development and industry/alumni speakers events to provide real-world insights - Opportunities to visit and work on live case studies from London-based organisations - Become business-ready through practical experiences, including a case study away day acting as a marketing consultant, preparing and presenting a marketing plan - Career development workshops and masterclasses to enhance your global perspective and employability - The opportunity to participate in the Westminster Employability Award - Taught by staff with expertise across marketing, including strategic marketing management, digital marketing, brand strategy and brand management, consumer psychology and insight, marketing communications, social media, quantitative analysis and analytics, marketing creativity and innovation Campus: Marylebone, Central London Duration: 1 year Start dates: Full-time - September 2027; Full-time - January 2027 International tuition fee: £20,760 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): As a graduate, you'll be ready to work across a range of strategic marketing roles for private companies and/or non-profits, social enterprises and government organisations around the world. Taught in the heart of London, close to many of the city’s national, international and global employers, our emphasis on skills, capabilities and attributes – with multiple opportunities throughout the course to apply these capabilities to real business problems – will provide direct work experience to enhance your CV and narrative when applying for new positions. Graduate employers named on the course page: Belu Water, Fenwick, Fish Brothers Group, GotU.io, Global Travel Retail, GroupSJR, WPP Group, HOMETAINMENT, KOMZ Consulting Ltd, NoA Connect, Omnicom Media Group, PHD Advertising, Unilever. Source: University of Westminster course page.

Modules

• Consumer Psychology for Marketing (Core)
• Distribution and Price Management (Core)
• Effective Leadership (Core)
• Marketing Dissertation (Core)
• Marketing Research Insights (Core)
• Creating and Communicating Brand Value (Core)
• Strategic Marketing Management in an International Context (Core)
• Option module – MA (Core)
• Marketing Creativity and Innovation (Core)
• Option module – MSc (Core)
• Data Analytics for Marketing (Core)

Careers

• Account executive
• Brand analyst
• Brand strategist
• Campaign manager
• Creative director
• Customer experience strategist
• Entrepreneur
• Founder and CEO
• Project manager
• Sales and marketing manager
• Social media manager