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MA/MSc Marketing Communications

University of Westminster — London, United Kingdom

MA/MSc Marketing Communications is a postgraduate Marketing course at University of Westminster, London, United Kingdom. It takes 1 year, costs £20,760 per year and starts in September and January.

Postgraduate · 1 year · Full-time · Marketing · £20,760 per year

Intakes: September, January

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR). Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Top reasons to study this course (from the course page): - Opportunity to gain two additional professional qualifications from the IDM and IPA - Successful completion of the course qualifies you for CIPR professional membership - Regular guest speakers have previously included heads of global creative strategy at integrated marketing communications agencies, the Head of Product at Trainline and Ipsos Healthcare’s Digital Research Manager - Industry field trips related to the curriculum, which have previously included company visits to the Mini Plant, the Morgan Car Factory, Sky and The Museum of Brands - Taught by staff with substantial professional expertise in running communications, advertising, PR, promotional marketing and market research both in agencies and client-side - On graduation, you’ll be prepared for a wide range of marketing communications careers in management, strategy, PR, advertising and communications Campus: Marylebone, Central London Duration: 1 year Start dates: Full-time - September 2027; Full-time - January 2027 International tuition fee: £20,760 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): As a graduate, you will be prepared for marketing, advertising and PR roles around the world and across many different sectors in specialist communications agencies, private companies, non-profits, social enterprises and government organisations. You may even follow a consultancy path with a view to becoming your own boss. Graduate employers named on the course page: Adidas, Aira, AKQA, CSM Sport and Entertainment, Diageo, DWA Media, IMG Media, M&C Saatchi, McCann, McLaren Automotive, MediaCom, Press Association. Source: University of Westminster course page.

Modules

• Core modules - MA/MSc
• Brand Strategy
• Consumer Psychology and Research
• Advertising Management
• Digital Marketing and Innovation
• Promotional, Direct and Relationship Marketing
• Public Relations and Reputation Management
• Integrated Marketing Communications Project
• Option module - MA
• Creative Development - Strategy and Process
• Option module - MSc
• Data Analytics for Marketing

Careers

• Account executive
• Brand builder/manager
• Campaign optimisation executive/campaign manager
• Client consulting manager
• Content manager
• Customer experience strategist
• Digital marketing executive/Head of digital
• Founder & CEO
• Marketing coordinator/manager
• Media buyer
• PR officer/manager
• Sales & marketing manager
• Social media manager