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BSc (Hons) Marketing and Data Analytics

University of Westminster — London, United Kingdom

BSc (Hons) Marketing and Data Analytics is a undergraduate Data Science & AI course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Data Science & AI · £19,000 per year

Intakes: September

Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. You'll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics. Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions. Top reasons to study this course (from the course page): - Learn to use data analytics tools and techniques, preparing you to create data-driven marketing strategies - Gain expertise in Tableau, Power BI, Google Analytics and SPSS, building skills employers value - Work on real-world challenges through collaborative projects, putting your learning into practice and building practical skills - Use the latest AI tools in digital marketing, preparing you for the future of the industry - Stand out to employers through valuable experience gained during an optional placement year or study abroad Campus: Marylebone, Central London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): Our Marketing and Data Analytics BSc will open doors to a wealth of career prospects and further study opportunities, responding to the growing industry demand for graduates who can navigate the dynamic landscape of data-driven marketing strategies. Our online careers hub, CareerZone, features careers resources and info on jobs, placements, volunteering, careers fairs and networking events. Graduate employers named on the course page: Boston Consulting Group, Gong, Havas People, OMD UK, L’Oreal, Medialab Group, Procter & Gamble, PwC UK, Sony Europe, Wiser, Zenith Global. Source: University of Westminster course page.

Modules

• Fundamentals of Marketing (Year 1, Core)
• Introduction to Data Analytics (Year 1, Core)
• Professional and Academic Success Skills (Year 1, Core)
• Understanding Consumers (Year 1, Core)
• Digital Marketing Essentials (Year 1, Core)
• Consumer Insights (Year 2, Core)
• Data Mining and Predictive Analytics (Year 2, Core)
• Technology for Data-Driven Age (Year 2, Core)
• Digital Marketing Communications and Channel Optimisation (Year 2, Option)
• Finance for Marketing Managers (Year 2, Option)
• Global Consumer Engagement (Year 2, Option)
• Electives (Year 2, Option)
• Applied Marketing Data Analytics (Year 3, Core)
• Digital Marketing Strategy and Planning (Year 3, Core)
• Final Major Project (Year 3, Core)
• Marketing Data Visualisation and Storytelling (Year 3, Core)
• Decoding Cultures for International Marketing (Year 3, Option)
• Global Marketing Management (Year 3, Option)
• Luxury Brand Management (Year 3, Option)
• Managing Brands (Year 3, Option)
• Sustainability Marketing (Year 3, Option)

Careers

• CRM Analyst
• Customer Insights Analyst
• Data Science Marketing Specialist
• Digital Analytics Specialist
• Marketing Data Scientist
• Marketing Research Analyst
• Web Analytics Specialist