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BA (Hons) Marketing Management

University of Westminster — London, United Kingdom

BA (Hons) Marketing Management is a undergraduate Marketing course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Marketing · £19,000 per year

Intakes: September

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways. Top reasons to study this course (from the course page): - Develop the skills to plan and manage marketing campaigns, helping you turn ideas into strategies that deliver results - Get more from your degree with opportunities to gain CIM, IDM and DMI qualifications, developing skills and recognition you can showcase to employers - Learn from marketing professionals through guest lectures, with previous speakers from IBM and Coca-Cola sharing real marketing insights you can apply to your future career - Stand out to future employers by gaining valuable experience through an optional placement year or study abroad opportunity Campus: Marylebone, Central London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): Marketing is a dynamic sector, which offers the chance to pursue careers working abroad or for companies that trade all over the world. Our marketing degrees are designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. Source: University of Westminster course page.

Modules

• Digital Marketing Essentials (Year 1, Core)
• Fundamentals of Marketing (Year 1, Core)
• Leadership, Innovation and Organisations (Year 1, Core)
• Marketing Research and Data Analysis (Year 1, Core)
• Professional and Academic Success Skills (Year 1, Core)
• Consumer Behaviour for Marketers (Year 2, Core)
• Data Analytics (Year 2, Core)
• Professional Futures and Enterprise (Year 2, Core)
• Digital Marketing Communications and Channel Optimisation (Year 2, Option)
• Finance for Marketing Managers (Year 2, Option)
• Global Consumer Engagement (Year 2, Option)
• Marketing B2B (Year 2, Option)
• Marketing Services (Year 2, Option)
• Final Major Project (Year 3, Core)
• Marketing Communications (Year 3, Core)
• Marketing Planning and Strategy (Year 3, Core)
• Sustainability Marketing (Year 3, Core)
• International Marketing, Cultures and Communications (Year 3, Option)
• Global Marketing Management (Year 3, Option)
• Luxury Brand Management (Year 3, Option)
• Managing Brands (Year 3, Option)
• New Product Development (Year 3, Option)

Careers

• Advertising executive
• Brand manager
• Management trainee
• Market researcher
• Marketing associate/manager
• Marketing strategist
• Product development officer
• PR officer
• Social media executive/manager