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BA (Hons) Marketing Communications with AI Integration

University of Westminster — London, United Kingdom

BA (Hons) Marketing Communications with AI Integration is a undergraduate Data Science & AI course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Data Science & AI · £19,000 per year

Intakes: September

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Top reasons to study this course (from the course page): - Experience working like a digital marketing agency, using generative AI to create campaigns and develop skills for the future of marketing - Boost your CV with the chance to gain CIM and IDM qualifications, giving you extra skills to showcase to employers - Explore different areas of marketing, from advertising and PR to digital marketing and brand management, helping you discover your strengths and interests - Hear from industry professionals, gaining real-world knowledge to help you understand the industry and prepare for your career - Stand out to employers through valuable experience gained during an optional placement year or study abroad Campus: Marylebone, Central London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): Marketing is a dynamic sector that offers the chance to pursue careers working abroad or for companies that trade all over the world. Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Our marketing degrees are designed to develop your analytical, problem-solving and other transferable skills, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. Source: University of Westminster course page.

Modules

• Creative Development Enhanced with AI (Year 1, Core)
• Digital Marketing Essentials (Year 1, Core)
• Fundamentals of Marketing (Year 1, Core)
• Professional and Academic Success Skills (Year 1, Core)
• Understanding Consumers (Year 1, Core)
• Advertising in the Age of AI (Year 2, Core)
• Consumer Insights (Year 2, Core)
• Data Analytics (Year 2, Core)
• Digital Marketing Communications and Channel Optimisation (Year 2, Option)
• Finance for Marketing Managers (Year 2, Option)
• Global Consumer Engagement (Year 2, Option)
• Marketing B2B (Year 2, Option)
• Marketing Services (Year 2, Option)
• Direct and Digital Marketing with AI-Driven Techniques (Year 3, Core)
• Final Major Project (Year 3, Core)
• Integrated Marketing Communications (Year 3, Core)
• Marketing Sales Management (Year 3, Core)
• International Marketing, Cultures and Communications (Year 3, Option)
• Global Marketing Management (Year 3, Option)
• Luxury Brand Management (Year 3, Option)
• Managing Brands (Year 3, Option)
• New Product Development (Year 3, Option)

Careers

• Advertising executive
• Brand manager
• Management trainee
• Market researcher
• Marketing associate/manager
• Marketing strategist
• Product development officer
• PR officer
• Social media executive/manager