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BA (Hons) International Marketing

University of Westminster — London, United Kingdom

BA (Hons) International Marketing is a undergraduate Marketing course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Marketing · £19,000 per year

Intakes: September

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques. You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Top reasons to study this course (from the course page): - Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Digital Marketing Institute (DMI) - Located in Central London presenting an unrivalled opportunity to network, grow your work experience and enhance your employability - Option to spend one semester or one year studying abroad at one of our partner institutions, gaining valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical - Opportunity to study a foreign language as an optional module in each year of study - Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants - Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Merkle, Tableau, Coca Cola and LinkedIn Campus: Marylebone, Central London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): If you’re seeking a career within the marketing function of an organisation, our degree, with its focus on international marketing, will prepare you for a broad range of roles working abroad or for companies that trade all over the world. It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts. Source: University of Westminster course page.

Modules

• Digital Marketing Essentials (Year 1, Core)
• Professional and Academic Success Skills (Year 1, Core)
• Fundamentals of Marketing (Year 1, Core)
• International Business Environment (Year 1, Core)
• Understanding Consumers (Year 1, Core)
• Consumer Insights (Year 2, Core)
• Data Analytics (Year 2, Core)
• Global Market Strategies (Year 2, Core)
• Digital Marketing Communications and Channel Optimisation (Year 2, Option)
• Finance for Marketing Managers (Year 2, Option)
• Global Consumer Engagement (Year 2, Option)
• Marketing B2B (Year 2, Option)
• Marketing Services (Year 2, Option)
• Cross-Cultural Studies in Marketing (Year 3, Core)
• Final Major Project (Year 3, Core)
• International Market Planning and Strategy (Year 3, Core)
• Marketing Communications (Year 3, Core)
• Luxury Brand Management (Year 3, Option)
• Managing Brands (Year 3, Option)
• New Product Development (Year 3, Option)

Careers

• Advertising executive
• Brand manager
• Management trainee
• Market researcher
• Marketing associate/manager
• Product development officer
• PR officer
• Social media executive/manager