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BA (Hons) Digital Media, Public Relations and Advertising

University of Westminster — London, United Kingdom

BA (Hons) Digital Media, Public Relations and Advertising is a undergraduate Marketing course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Marketing · £19,000 per year

Intakes: September

Our Digital Media, PR and Advertising BA is ideal for those who want to explore the commercial aspect of marketing communications and consumer culture. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience. The course starts with a shared first year, where you will study alongside students on the other Digital Media BA pathways in Media Production, Communication and Journalism. Top reasons to study this course (from the course page): - Gain hands-on experience in our Industry-standard media facilities – access our Broadcast Suite, featuring TV studios, podcasting and professional editing facilities. You'll also have access to our Emerging Media Space with cutting-edge AR/VR and virtual production technologies. - Graduate with industry and international experience – improve your professional skills and global outlook through taught employability modules, optional work placements and study abroad opportunities with our international partners - Shape your degree to your interests and career goals – choose from a range of specialist modules that let you apply your skills to exciting and emerging fields in digital media - Build your portfolio – produce your own content through industry collaborations and personal projects throughout the course. You can also gain hands-on broadcasting experience with Westminster Waves, our DAB radio station broadcasting across west London - Learn from media experts – be taught by experienced industry professionals and academics, including leading researchers from our internationally recognised Communication and Media Research Institute (CAMRI), known for its world-leading media and communication research Campus: Harrow, North-West London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): Digital skills are among the most sought after in graduates. As a result, our students are ideally placed to build successful careers across both the private and public sector. This is how much the UK’s world leading digital and tech sector is worth (Department for Digital, Culture, Media and Sport, November 2018) Graduate employers named on the course page: BBC TV News, Online and World Service, Elle Magazine, Financial Times, ITN, McKinsey Consulting, Ogilvy, Royal College of Art, Sky TV and Online, The Guardian. Source: University of Westminster course page.

Modules

• Creating Digital Content (Year 1, Core)
• Creative Industries and Professional Life (Year 1, Core)
• Digital Media and Society (Year 1, Core)
• Exploring Research in Media and Communication (Year 1, Core)
• Storytelling across Platforms (Year 1, Core)
• Theories of Media and Communication (Year 2, Core)
• Working in Digital Media 1 (Year 2, Core)
• Consumer Culture and Society (Year 2, Core)
• Strategic and Marketing Communications (Year 2, Core)
• 3D Interactive Media Development (Year 2, Option)
• Celebrity Culture and the Media (Year 2, Option)
• Commercial Music Radio Production (Year 2, Option)
• Mobile First: Video and Social Media Content (Year 2, Option)
• Design Thinking applied to Media and Communication practice (Year 2, Option)
• Politics, Journalism and the Media (Year 2, Option)
• Content and Communities: Launching a Digital Publication (Year 2, Option)
• Digital Media Project (Year 3, Core)
• Dissertation or Individual Practice Project (Year 3, Core)
• Final Project (Documentary and Factual Production) (Year 3, Core)
• Data and Society (Year 3, Core)
• Entrepreneurship for Creatives (Year 3, Option)
• Creative Advertising (Year 3, Option)
• Specialist Public Relations (Year 3, Option)
• Diversity and the Media (Year 3, Option)
• Working in Digital Media 2 (Year 3, Option)
• Transforming Audiences (Year 3, Option)
• Advanced Content Creation with AI (Year 3, Option)

Careers

• Advertising account planner/buyer
• Digital Marketing Executive
• Entertainment publicist
• Integrated communications planner
• Internal communications manager
• Marketing communications
• Public affairs consultant
• Public relations consultant
• PR officer
• Social media manager
• Social media strategist