Universities › University of Westminster

BA (Hons) Digital Marketing

University of Westminster — London, United Kingdom

BA (Hons) Digital Marketing is a undergraduate Marketing course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Marketing · £19,000 per year

Intakes: September

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand. Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike. Top reasons to study this course (from the course page): - Discover what makes people click, share and engage online, developing your skills to create digital content and campaigns that capture attention - Work on real marketing challenges set by businesses and agencies, gaining experience you can showcase to future employers - Stay ahead of changing marketing trends by using digital tools and AI, developing the skills to create next-level content and campaigns - Build your CV before you graduate through internships, optional placement year or study abroad opportunity, gaining experience that can help you stand out when applying for jobs Campus: Marylebone, Central London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): Digital marketing skills are in big demand: the growth of the digital economy is prompting more companies to seek new competitive advantages in the digital space in search of new ways to use technology to create new value in business models, customer experiences and core operations. Driven by the industry need for creative digital technologists, this course aims to develop ‘work ready’ graduates with a combination of skills, practical experience and knowledge in content creation, marketing communications, strategy, data and analytics. Source: University of Westminster course page.

Modules

• Digital Marketing Essentials (Year 1, Core)
• Fundamentals of Marketing (Year 1, Core)
• Professional and Academic Success Skills (Year 1, Core)
• Understanding Consumers (Year 1, Core)
• Web Design and Content Creation (Year 1, Core)
• Consumer Insights (Year 2, Core)
• Data Analytics (Year 2, Core)
• Social Media Marketing (Year 2, Core)
• Digital Marketing Communications and Channel Optimisation (Year 2, Option)
• Finance for Marketing Managers (Year 2, Option)
• Global Consumer Engagement (Year 2, Option)
• Marketing B2B (Year 2, Option)
• WBS Study Abroad Experience (Year 2, Option)
• WBS Work Experience (Year 2, Option)
• Customer Relationship Management (Year 3, Core)
• Digital Marketing Strategy and Planning (Year 3, Core)
• Final Major Project (Year 3, Core)
• Modern Search Ecosystem (Year 3, Core)
• Decoding Cultures for International Marketing (Year 3, Option)
• Global Marketing Management (Year 3, Option)
• Luxury Brand Management (Year 3, Option)
• Managing Brands (Year 3, Option)
• New Product Development (Year 3, Option)

Careers

• Content marketing executive
• Digital marketing account manager
• Digital marketing analyst
• Digital marketing campaign manager
• Digital marketing manager
• Digital producer
• Display advertising executive
• E-commerce marketing specialist
• Pay per click analyst
• Programmatic executive
• Search engine optimisation executive
• Social media specialist