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BA (Hons) Business Management (Marketing)

University of Westminster — London, United Kingdom

BA (Hons) Business Management (Marketing) is a undergraduate Marketing course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Marketing · £19,000 per year

Intakes: September

Technological advancements continuously create new marketing channels and trends, prompting businesses to seek insights from marketing experts. This is why marketing and advertising consistently rank among the fastest-growing industries worldwide. Marketing is inherently data-driven. The industry relies on market research, consumer insights, databases, information systems, digital communications, advanced geo-demographic segmentation, and a deep understanding of buyer psychology. Top reasons to study this course (from the course page): - Explore why people choose the brands they love, developing your skills to create ideas that capture attention and influence decisions - Put your marketing skills into practice by working on real business challenges, gaining confidence tackling the types of problems marketers solve every day - Learn from marketing professionals through guest lectures, with previous speakers from IBM and Coca-Cola sharing real marketing insights you can apply to your future career - Build your CV before you graduate through internships, optional placement year or study abroad opportunity, gaining experience that can help you stand out when applying for jobs Campus: Marylebone, Central London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue chip organisations, the public, private or third sector. If you’re seeking a career within the marketing department of an organisation and want a broader understanding of general business and management, our degree combining both disciplines, will prepare you for a broad range of roles. Source: University of Westminster course page.

Modules

• Accounting and Finance for Marketing (Year 1, Core)
• Business Analytics for Marketing (Year 1, Core)
• Innovative Marketing (Year 1, Core)
• Behaviour in Organisations: A Strengths-Based Approach (Year 1, Core)
• The Global Marketing Environment (Year 1, Core)
• Discovering Consumer Insights (Year 2, Core)
• Management and Career Development (Year 2, Core)
• Marketing Channels, Operations Management and Digital Business (Year 2, Core)
• Decision Making for Marketing Managers (Year 2, Option)
• Ethics and Social Responsibility in Marketing (Year 2, Option)
• Marketing B2B (Year 2, Option)
• Marketing Services (Year 2, Option)
• Applied Marketing Management (Year 3, Core)
• Contemporary Issues in Marketing (Year 3, Core)
• Innovative Leadership Project (Year 3, Core)
• Strategic Perspectives for Marketing (Year 3, Core)
• Destination, Cultural and Heritage Marketing (Year 3, Option)
• Global Marketing Management (Year 3, Option)
• Managing Brands (Year 3, Option)
• New Product Development (Year 3, Option)

Careers

• Advertising executive
• Brand manager
• Market researcher
• Marketing associate/manager
• Product development officer
• PR officer
• Social media executive/manager