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BA (Hons) Business Management (Digital Business)

University of Westminster — London, United Kingdom

BA (Hons) Business Management (Digital Business) is a undergraduate Business & Management course at University of Westminster, London, United Kingdom. It takes 3 years, costs £19,000 per year and starts in September.

Undergraduate · 3 years · Full-time · Business & Management · £19,000 per year

Intakes: September

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution. We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. Top reasons to study this course (from the course page): - Study at one of London’s leading centres for business education based in the heart of London and its political, media and financial services scene - Benefit from an all-round business education as well as specialist knowledge of digital business models and technologies - Employability embedded across the curriculum, with dedicated specialist modules at every level - Relate your learning to real-world situations through expert speakers, field trips and case studies, for example, in best practice in digitally-powered businesses like Uber and Amazon - Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola, Overseas Development Institute and the Project Management Institute - Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals Campus: Marylebone, Central London Duration: 3 or 4 years Start dates: Full-time - September 2027 International tuition fee: £19,000 (Price per academic year). The university states annual fees stay the same throughout your studies. Careers (from the course page): This course is designed to prepare you to become a business leader, an entrepreneur or seek employment in SMEs, blue-chip organisations, the public, private or third sector. New innovations are continuously being developed to drive faster growth and efficiency for businesses and society. LinkedIn’s third annual emerging jobs report for 2020 was dominated by technology with AI specialists, data scientists and customer success specialists among the most in-demand. Source: University of Westminster course page.

Modules

• Accounting and Finance for Managers (Year 1, Core)
• Applied Marketing (Year 1, Core)
• Business Analytics for Managers (Year 1, Core)
• Fundamentals of Organisational Behaviour (Year 1, Core)
• Global Business Environment for Managers (Year 1, Core)
• Emerging Technologies in Business (Year 2, Core)
• Management Decision Making for Managers (Year 2, Core)
• Managing and Leading People (Year 2, Core)
• Data Analytics Principles (Year 2, Option)
• Digital Business and Operations Management (Year 2, Option)
• Digital Business Design (Year 2, Option)
• Digital Marketing Technologies (Year 2, Option)
• WBS Study Abroad Experience (Year 2, Option)
• WBS Work Experience (Year 2, Option)
• Contemporary Issues in Digital Business (Year 3, Core)
• Digital Business Innovations (Year 3, Core)
• Employment and Leadership for Managers (Year 3, Core)
• Strategic Perspectives for Managers (Year 3, Core)
• Data Analytics in Practice (Year 3, Option)
• Digital Business Development (Year 3, Option)
• Enterprise Transformation in Digital Business (Year 3, Option)

Careers

• Big data roles
• Business analyst
• Business and technical sales
• Business change management
• Data analytics
• Digital marketing and social media roles
• Project management
• Web analytics