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BA (Hons) Luxury Brand Management

University of Southampton — Southampton, United Kingdom

BA (Hons) Luxury Brand Management is a undergraduate Business & Management course at University of Southampton, Southampton, United Kingdom. It takes 3 years, costs £28,300 per year and starts in September.

Undergraduate · 3 years · Full-time · Business & Management · £28,300 per year

Intakes: September

This degree combines theory and practice to give a broad understanding of the global luxury industry. It looks at how luxury brands operate across fashion, beauty, hospitality, property and lifestyle, and how luxury is evolving as consumer expectations change. Topics include luxury brand strategy, sustainability and ethics, digital transformation, and second-hand and resale markets, and the course includes two international field trips.

Modules

  • Luxury Contexts
  • Intro to Sustainable Luxury Business
  • Luxury Branding
  • The Luxury Consumer
  • Experiential Luxury
  • Luxury Collaborations & Partnerships
  • Luxury: Innovation & Technology
  • Luxury Ethics
  • Luxury Major Project
  • Luxury Service: The Customer Experience
  • Professional Planning

Careers

  • Brand Manager
  • Luxury Retail Buyer
  • PR Officer
  • Advertising Account Executive
  • Brand Marketing Executive
  • Visual Merchandiser
  • Client Relationship Manager
  • Fashion Product Developer

Frequently asked questions

How long is BA (Hons) Luxury Brand Management at University of Southampton?

BA (Hons) Luxury Brand Management takes 3 years (Full-time).

How much does BA (Hons) Luxury Brand Management at University of Southampton cost?

The listed tuition fee is £28,300 per year. Fees can change, so confirm the current amount before you apply.

When does BA (Hons) Luxury Brand Management start?

Intakes: September.

What level is BA (Hons) Luxury Brand Management?

It is a undergraduate course in Business & Management.

What will I study on BA (Hons) Luxury Brand Management?

Modules include Luxury Contexts, Intro to Sustainable Luxury Business, Luxury Branding, The Luxury Consumer, Experiential Luxury and Luxury Collaborations & Partnerships.

What careers can BA (Hons) Luxury Brand Management lead to?

Typical roles include Brand Manager, Luxury Retail Buyer, PR Officer, Advertising Account Executive, Brand Marketing Executive and Visual Merchandiser.