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BSc (Hons) Business and Management (Marketing)
University of Reading — Reading, United Kingdom
BSc (Hons) Business and Management (Marketing) is a undergraduate Business & Management course at University of Reading, Reading, United Kingdom. It takes 3 years, costs £26,850 per year and starts in September.
Undergraduate · 3 years · Full-time · Business & Management · £26,850 per year
Intakes: September
The University of Reading's BSc Business and Management (Marketing) is taught at Henley Business School and focuses on marketing within a wider business setting, pairing theory with practical application. It runs for three years, with a four-year option that adds a placement year or a study year abroad. Year one covers management debates, markets and marketing, accounting for managers and data analytics; year two adds consumer behaviour, marketing essentials, strategy and branding; year three covers marketing communications, digital marketing and personal leadership. The course carries Chartered Institute of Marketing and Institute of Data and Marketing recognition. 5.
Modules
- Management Debates: Ways of Thinking About Business
- Business in Practice: Markets, Marketing and Management
- Business in Practice: Accounting for Managers
- Business in Practice: Data Analytics
- Developing Professional Excellence
- Consumer Behaviour
- Marketing Essentials
- Building Competitive Advantage: Business Strategy and Operations
- Managing Work and People
- Social Responsibility in Action
- Branding Theory and Practice
- Developing Personal Leadership
- Marketing Communications
- Optimising Marketing Performance
- Digital Marketing
Frequently asked questions
How long is BSc (Hons) Business and Management (Marketing) at University of Reading?
BSc (Hons) Business and Management (Marketing) takes 3 years (Full-time).
How much does BSc (Hons) Business and Management (Marketing) at University of Reading cost?
The listed tuition fee is £26,850 per year. Fees can change, so confirm the current amount before you apply.
When does BSc (Hons) Business and Management (Marketing) start?
Intakes: September.
What level is BSc (Hons) Business and Management (Marketing)?
It is a undergraduate course in Business & Management.
What will I study on BSc (Hons) Business and Management (Marketing)?
Modules include Management Debates: Ways of Thinking About Business, Business in Practice: Markets, Marketing and Management, Business in Practice: Accounting for Managers, Business in Practice: Data Analytics, Developing Professional Excellence and Consumer Behaviour.