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Strategic Marketing MSc

University of Leicester — Leicester, United Kingdom

Strategic Marketing MSc is a postgraduate Business & Management course at University of Leicester, Leicester, United Kingdom. It takes 1 year, costs £24,250 per year and starts in January and September.

Postgraduate · 1 year · Full-time · Business & Management · £24,250 per year

Intakes: January, September

In today's fast-moving and digitally connected world, successful marketers need far more than creativity alone. They must understand consumer behaviour, interpret data, build meaningful brand experiences, and develop strategies that respond to rapidly changing global markets. Our MSc Strategic Marketing is designed to help you develop these highly sought-after skills and prepare for an exciting career in modern marketing. You will explore the latest developments in marketing management, consumer insight, branding, digital communications, innovation, and business intelligence. You will examine

Modules

  • Marketing Management and Practice
  • Consumers, Brands and Digital Communications Strategy
  • Marketing Strategy and Innovation
  • Business Intelligence, Research Methods and Data Analysis
  • Dissertation
  • AI Agent Solutions in Business Project

Frequently asked questions

How long is Strategic Marketing MSc at University of Leicester?

Strategic Marketing MSc takes 1 year (Full-time).

How much does Strategic Marketing MSc at University of Leicester cost?

The listed tuition fee is £24,250 per year. Fees can change, so confirm the current amount before you apply.

When does Strategic Marketing MSc start?

Intakes: January and September.

What level is Strategic Marketing MSc?

It is a postgraduate course in Business & Management.

What will I study on Strategic Marketing MSc?

Modules include Marketing Management and Practice, Consumers, Brands and Digital Communications Strategy, Marketing Strategy and Innovation, Business Intelligence, Research Methods and Data Analysis, Dissertation and AI Agent Solutions in Business Project.