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Media and Public Relations MA

University of Leicester — Leicester, United Kingdom

Media and Public Relations MA is a postgraduate Art & Design course at University of Leicester, Leicester, United Kingdom. It takes 1 year, costs £21,950 per year and starts in January and September.

Postgraduate · 1 year · Full-time · Art & Design · £21,950 per year

Intakes: January, September

The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works. The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession. You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts.

Modules

  • Public Relations: Culture and Society
  • Media Research Methods
  • PR, Journalism and Networked Media
  • Strategic Communications Management
  • Health Communication Theory and Practice
  • Digital Media, Online Persuasion and Behavioural Change
  • Media and Communication Dissertation
  • Global Digital Cultures
  • Global Media: Structures and Representations
  • Advertising in Society: Historical Developments and Contemporary Issues
  • Advertising for a Client
  • The Sociology of Digital Media
  • The Politics of Digital Media
  • Media and Communication Theory
  • Contemporary Issues in Media and Cultural Studies
  • Media Audiences and Users
  • Global Communications and Development
  • Digital Media in Everyday Life
  • Critical Approaches to Data Analytics and the Digital Economy
  • Global Affairs: Actors, Communication and Culture
  • Analysing Meaning in Advertising
  • Advertising and Promotion in the Digital Age
  • Advertising Creativity
  • AI, Global Media and Communication

Frequently asked questions

How long is Media and Public Relations MA at University of Leicester?

Media and Public Relations MA takes 1 year (Full-time).

How much does Media and Public Relations MA at University of Leicester cost?

The listed tuition fee is £21,950 per year. Fees can change, so confirm the current amount before you apply.

When does Media and Public Relations MA start?

Intakes: January and September.

What level is Media and Public Relations MA?

It is a postgraduate course in Art & Design.

What will I study on Media and Public Relations MA?

Modules include Public Relations: Culture and Society, Media Research Methods, PR, Journalism and Networked Media, Strategic Communications Management, Health Communication Theory and Practice and Digital Media, Online Persuasion and Behavioural Change.