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Media and Advertising MA
University of Leicester — Leicester, United Kingdom
Media and Advertising MA is a postgraduate Art & Design course at University of Leicester, Leicester, United Kingdom. It takes 1 year, costs £21,950 per year and starts in January and September.
Postgraduate · 1 year · Full-time · Art & Design · £21,950 per year
Intakes: January, September
The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies. The course covers a range of topics, including: You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts a
Modules
- Media Research Methods
- Advertising for a Client
- Analysing Meaning in Advertising
- Advertising and Promotion in the Digital Age
- Advertising in Society: Historical Developments and Contemporary Issues
- Advertising Creativity
- Media and Communication Dissertation
- Public Relations: Culture and Society
- PR, Journalism and Networked Media
- Global Digital Cultures
- Global Media: Structures and Representations
- The Sociology of Digital Media
- The Politics of Digital Media
- Media and Communication Theory
- Contemporary Issues in Media and Cultural Studies
- Media Audiences and Users
- Health Communication Theory and Practice
- AI, Global Media and Communication
- Critical Approaches to Data Analytics and the Digital Economy
- Digital Media, Online Persuasion and Behavioural Change
- Strategic Communications Management
- Digital Media in Everyday Life
- Global Affairs: Actors, Communication and Culture
- Global Communications and Development
Frequently asked questions
How long is Media and Advertising MA at University of Leicester?
Media and Advertising MA takes 1 year (Full-time).
How much does Media and Advertising MA at University of Leicester cost?
The listed tuition fee is £21,950 per year. Fees can change, so confirm the current amount before you apply.
When does Media and Advertising MA start?
Intakes: January and September.
What level is Media and Advertising MA?
It is a postgraduate course in Art & Design.
What will I study on Media and Advertising MA?
Modules include Media Research Methods, Advertising for a Client, Analysing Meaning in Advertising, Advertising and Promotion in the Digital Age, Advertising in Society: Historical Developments and Contemporary Issues and Advertising Creativity.