Universities › University of Leicester

Marketing with Foundation Year BA

University of Leicester — Leicester, United Kingdom

Marketing with Foundation Year BA is a undergraduate Business & Management course at University of Leicester, Leicester, United Kingdom. It takes 4-5 years, costs £18,400 per year and starts in September.

Undergraduate · 4-5 years · Full-time · Business & Management · £18,400 per year

Intakes: September

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this course will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators. You will explore how markets culturally and economically work, and provides a broader approach to studying marketing that simply explaining how businesses use marketing techn

Modules

  • Succeeding at University
  • Introduction to the Business Environment
  • Introduction to Accounting Essentials
  • Skills for your Successful Future
  • Extended Project
  • Marketing, Management and Communication for a digital world
  • Introduction to Enterprising Skills
  • Principles of Marketing
  • Principles of Human Resource Management
  • Principles of Management
  • Personal and Professional Development
  • Legal and Economic Business Contexts
  • Business Finance and Reporting
  • AI in Business
  • Consumers, Brands and Digital Marketing
  • Strategic Brand Management
  • Marketing Strategy
  • Entrepreneurship
  • Consumer Behaviour
  • Applied Marketing Research and Insight
  • Consultancy Challenge
  • Marketing Communications and Digital Media
  • Marketing Theory
  • Marketing Analytics and Decision Making
  • Responsible Marketing
  • Services Marketing
  • The Production of Consumer Culture
  • Dissertation (Marketing)
  • Project (Marketing)
  • AI System Thinking and AI Agent

Frequently asked questions

How long is Marketing with Foundation Year BA at University of Leicester?

Marketing with Foundation Year BA takes 4-5 years (Full-time).

How much does Marketing with Foundation Year BA at University of Leicester cost?

The listed tuition fee is £18,400 per year. Fees can change, so confirm the current amount before you apply.

When does Marketing with Foundation Year BA start?

Intakes: September.

What level is Marketing with Foundation Year BA?

It is a undergraduate course in Business & Management.

What will I study on Marketing with Foundation Year BA?

Modules include Succeeding at University, Introduction to the Business Environment, Introduction to Accounting Essentials, Skills for your Successful Future, Extended Project and Marketing, Management and Communication for a digital world.