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Marketing BA

University of Leicester — Leicester, United Kingdom

Marketing BA is a undergraduate Business & Management course at University of Leicester, Leicester, United Kingdom. It takes 3-4 years, costs £21,500 per year and starts in September.

Undergraduate · 3-4 years · Full-time · Business & Management · £21,500 per year

Intakes: September

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow. This course explores how markets culturally and economically work, and provides a broader approach

Modules

  • Principles of Marketing
  • Principles of Human Resource Management
  • Principles of Management
  • Personal and Professional Development
  • Legal and Economic Business Contexts
  • Business Finance and Reporting
  • AI in Business
  • Consumers, Brands and Digital Marketing
  • Strategic Brand Management
  • Marketing Strategy
  • Entrepreneurship
  • Consumer Behaviour
  • Applied Marketing Research and Insight
  • Consultancy Challenge
  • Marketing Communications and Digital Media
  • Marketing Theory
  • Marketing Analytics and Decision Making
  • Responsible Marketing
  • Services Marketing
  • The Production of Consumer Culture
  • Dissertation (Marketing)
  • Project (Marketing)
  • AI System Thinking and AI Agent
  • The Management and Shaping of Innovation
  • Crisis Management
  • Sustainability Enterprise Partnership Project
  • Managing Knowledge in Organisations
  • Emerging Technologies and Changing Workplace
  • The Business of the Space Economy
  • Geopolitics for Business and Strategy

Careers

  • Credit Agricole
  • Barclays
  • KPMG
  • Deutsche Banks
  • Deloitte
  • Ernst and Young

Frequently asked questions

How long is Marketing BA at University of Leicester?

Marketing BA takes 3-4 years (Full-time).

How much does Marketing BA at University of Leicester cost?

The listed tuition fee is £21,500 per year. Fees can change, so confirm the current amount before you apply.

When does Marketing BA start?

Intakes: September.

What level is Marketing BA?

It is a undergraduate course in Business & Management.

What will I study on Marketing BA?

Modules include Principles of Marketing, Principles of Human Resource Management, Principles of Management, Personal and Professional Development, Legal and Economic Business Contexts and Business Finance and Reporting.

What careers can Marketing BA lead to?

Typical roles include Credit Agricole, Barclays, KPMG, Deutsche Banks, Deloitte and Ernst and Young.