BA (Hons) Marketing and Brand Management

University of Greenwich — London, United Kingdom

BA (Hons) Marketing and Brand Management is a undergraduate Marketing course at University of Greenwich, London, United Kingdom. It takes 3 years, costs £17,975 per year and starts in September.

Undergraduate · 3 years · Full-time · Marketing · £17,975 per year

Intakes: September

What you should know (from the course page): - Study at our beautiful Greenwich campus, a UNESCO World Heritage Site - National Student Survey (NSS) 2026: 90% of students on this course who completed the NSS felt that teaching staff are good at explaining things. - National Student Survey (NSS) 2026: 90% of students on this course who completed the NSS felt that their course develops their knowledge and skills they will need for their future - National Student Survey (NSS) 2026: 90% of students on this course who completed the NSS felt that teaching staff make the subject engaging. School: Management and Marketing Location: Greenwich Campus Duration: 3 years full-time 6 years part-time 4 years sandwich Start: September International tuition fee 2026/27: full-time £17,975; part-time £4,494 per 30 credits. Careers (from the course page): Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy. For an outstanding alumni career profile, see Trevor Goul-Wheeker. Source: University of Greenwich course page and 2026-27 course fees table.

Modules

Career Preparation (Year 1, 30 credits)
Digital Marketing and AI-driven Content (Year 1, 30 credits)
Marketing Communications and Advertising (Year 1, 30 credits)
Marketing and Brand Fundamentals (Year 1, 30 credits)
Consumer Behaviour and Culture (Year 2, 15 credits)
Brand Communication (Year 2, 15 credits)
Global Marketing and Culture (Year 2, 15 credits)
Marketing Planning (Year 2, 15 credits)
Marketing Management (Year 2, 15 credits)
Marketing Research (Year 2, 15 credits)
Social Listening (Year 2, 15 credits, optional)
Business-to-Business Marketing (Year 2, 15 credits, optional)
Service Marketing (Year 2, 15 credits, optional)
Digital Marketing Strategy (Year 3, 15 credits)
Marketing Data Analytics (Year 3, 15 credits)
Customer Relationship Management (Year 3, 15 credits)
Marketing Sustainability and Leadership (Year 3, 15 credits)
Strategic Brand Management (Year 3, 15 credits)
Consultancy Project (Year 3, 30 credits, optional)
Dissertation (Year 3, 30 credits, optional)
Branding in Virtual Worlds (Year 3, 15 credits, optional)
Entrepreneurial Marketing (Year 3, 15 credits, optional)

Frequently asked questions

How long is BA (Hons) Marketing and Brand Management at University of Greenwich?

BA (Hons) Marketing and Brand Management takes 3 years (Full-time).

How much does BA (Hons) Marketing and Brand Management at University of Greenwich cost?

The listed tuition fee is £17,975 per year. Fees can change, so confirm the current amount before you apply.

When does BA (Hons) Marketing and Brand Management start?

Intakes: September.

What level is BA (Hons) Marketing and Brand Management?

It is a undergraduate course in Marketing.

What will I study on BA (Hons) Marketing and Brand Management?

Modules include Career Preparation (Year 1, 30 credits), Digital Marketing and AI-driven Content (Year 1, 30 credits), Marketing Communications and Advertising (Year 1, 30 credits), Marketing and Brand Fundamentals (Year 1, 30 credits), Consumer Behaviour and Culture (Year 2, 15 credits) and Brand Communication (Year 2, 15 credits).