Universities › University of Greenwich
BA (Hons) Digital Marketing and Advertising
University of Greenwich — London, United Kingdom
BA (Hons) Digital Marketing and Advertising is a undergraduate Marketing course at University of Greenwich, London, United Kingdom. It takes 3 years, costs £17,975 per year and starts in September.
Undergraduate · 3 years · Full-time · Marketing · £17,975 per year
Intakes: September
What you should know (from the course page): - Enjoy our stunning campus in a great London location - we’re just across the river from Canary Wharf and handy for the City and wider business London. - Step closer to your dream career with our great employability support. - Entrepreneur-minded? Get help from our ‘Generator’ to transform your business idea into reality - from the ground up they can help you start, scale and grow your idea. - National Student Survey (NSS) 2026: 94% of students on this course who completed the NSS felt that teaching staff are good at explaining things. School: Management and Marketing Location: Greenwich Campus Duration: 3 years full-time 6 years part-time 4 years sandwich Start: September International tuition fee 2026/27: full-time £17,975; part-time £4,494 per 30 credits. Careers (from the course page): Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy. Source: University of Greenwich course page and 2026-27 course fees table.
Modules
- Career Preparation (Year 1, 30 credits)
- Digital Marketing and AI-driven Content (Year 1, 30 credits)
- Marketing Communications and Advertising (Year 1, 30 credits)
- Marketing and Brand Fundamentals (Year 1, 30 credits)
- Creative Campaign Studio (Year 2, 30 credits)
- Data Analytics for Advertising and Ethics (Year 2, 30 credits)
- Global Advertising and Consumer Insight (Year 2, 30 credits)
- Hybrid Customer Experience in Communications (Year 2, 30 credits)
- Digital Innovation (Year 3, 15 credits)
- ESG in Practice (Year 3, 15 credits)
- Branding in Virtual Worlds (Year 3, 15 credits)
- Digital Marketing Strategy (Year 3, 15 credits)
- Marketing Data Analytics (Year 3, 15 credits)
- Consultancy Project (Year 3, 30 credits, optional)
- Advertising and Social Media Strategy (Year 3, 15 credits, optional)
- Dissertation (Year 3, 30 credits, optional)
- Sponsorship and Influence (Year 3, 15 credits, optional)
Frequently asked questions
How long is BA (Hons) Digital Marketing and Advertising at University of Greenwich?
BA (Hons) Digital Marketing and Advertising takes 3 years (Full-time).
How much does BA (Hons) Digital Marketing and Advertising at University of Greenwich cost?
The listed tuition fee is £17,975 per year. Fees can change, so confirm the current amount before you apply.
When does BA (Hons) Digital Marketing and Advertising start?
Intakes: September.
What level is BA (Hons) Digital Marketing and Advertising?
It is a undergraduate course in Marketing.
What will I study on BA (Hons) Digital Marketing and Advertising?
Modules include Career Preparation (Year 1, 30 credits), Digital Marketing and AI-driven Content (Year 1, 30 credits), Marketing Communications and Advertising (Year 1, 30 credits), Marketing and Brand Fundamentals (Year 1, 30 credits), Creative Campaign Studio (Year 2, 30 credits) and Data Analytics for Advertising and Ethics (Year 2, 30 credits).