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BA (Hons) Business Management (Marketing)

University of Greenwich — London, United Kingdom

BA (Hons) Business Management (Marketing) is a undergraduate Marketing course at University of Greenwich, London, United Kingdom. It takes 3 years, costs £17,975 per year and starts in September and January.

Undergraduate · 3 years · Full-time · Marketing · £17,975 per year

Intakes: September, January

What you should know (from the course page): - Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity. - Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context. - Develop skills related to marketing data analysis, digital software usage, and creative content strategies. - Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London. School: Management and Marketing Location: Greenwich Campus Duration: 3 years full-time 4 years sandwich Start: September, January International tuition fee 2026/27: full-time £17,975. Careers (from the course page): Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start-up. Source: University of Greenwich course page and 2026-27 course fees table.

Modules

• International Business Environment (Year 1, 15 credits)
• Academic and Professional Communication (Year 1, 15 credits)
• Business Analytics & Visualisation (Year 1, 15 credits)
• Economics for Responsible Business (Year 1, 15 credits)
• Accounting and Finance for Business (Year 1, 15 credits)
• Managing Contemporary Organisations (Year 1, 15 credits)
• Principles of Marketing in a Global Context (Year 1, 15 credits)
• Discover Project Management (Year 1, 15 credits, optional)
• GBS ​Undergraduate Placement Preparation (Year 1, 15 credits, optional)
• Business Ethics (Year 2, 15 credits)
• Organisational Analysis and Performance (Year 2, 15 credits)
• Business Law (Year 2, 15 credits)
• Consumer Behaviour and Insights (Year 2, 15 credits)
• Marketing Management and Sales Techniques​ (Year 2, 15 credits)
• Sustainable Operations Management (Year 2, 15 credits)
• AI Strategy and Marketing (Year 2, 15 credits, optional)
• New Product Development and Management (Year 2, 15 credits, optional)
• Business-to-Business Marketing (Year 2, 15 credits, optional)
• Designing Persuasive Communication (Year 2, 15 credits, optional)
• Business Strategy (Year 3, 15 credits)
• Effective Leadership (Year 3, 15 credits)
• Creative Content Strategy (Year 3, 15 credits)
• Marketing Management Project (Year 3, 30 credits)
• Social and Sustainable Marketing (Year 3, 15 credits)
• Marketing Data Analytics (Year 3, 15 credits, optional)
• Entrepreneurial Marketing (Year 3, 15 credits, optional)
• Digital Innovation (Year 3, 15 credits, optional)
• Customer Relationship Management (Year 3, 15 credits, optional)