Universities › The University of Manchester
MSc Digital Marketing
The University of Manchester — Manchester, United Kingdom
MSc Digital Marketing is a postgraduate Computer Science & IT course at The University of Manchester, Manchester, United Kingdom. It takes 1 year, costs £34,800 per year and starts in September.
Postgraduate · 1 year · Full-time · Computer Science & IT · £34,800 per year
Intakes: September
Modules
- Marketing Strategy in the Digital Age
- Current Topics in Digital Marketing
- Market Research in a Digital Context
- Applied Digital Marketing Project
- Customer Behaviour in a Digital Environment
- Digital Content and Omnichannel Marketing
- Retail Marketing
- Services Marketing: Sustainable Customer Experience Management
- Digital Business
- Marketing Analytics
- Responsible Marketing and Ethics
- User Experience (UX) Design and Web Analytics
- Search Marketing: Strategy, Performance and Optimisation
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Careers
- Analytical thinking and structured problem-solving
- Ability to respond to a changing digital marketing environment
- Critical evaluation of marketing decisions and approaches
- Communication of marketing ideas and recommendations
Frequently asked questions
How long is MSc Digital Marketing at The University of Manchester?
MSc Digital Marketing takes 1 year (Full-time).
How much does MSc Digital Marketing at The University of Manchester cost?
The listed tuition fee is £34,800 per year. Fees can change, so confirm the current amount before you apply.
When does MSc Digital Marketing start?
Intakes: September.
What level is MSc Digital Marketing?
It is a postgraduate course in Computer Science & IT.
What will I study on MSc Digital Marketing?
Modules include Marketing Strategy in the Digital Age, Current Topics in Digital Marketing, Market Research in a Digital Context, Applied Digital Marketing Project, Customer Behaviour in a Digital Environment and Digital Content and Omnichannel Marketing.
What careers can MSc Digital Marketing lead to?
Typical roles include Analytical thinking and structured problem-solving, Ability to respond to a changing digital marketing environment, Critical evaluation of marketing decisions and approaches and Communication of marketing ideas and recommendations.