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MSc International Marketing

Heriot-Watt University — Edinburgh, United Kingdom

MSc International Marketing is a postgraduate Business & Management course at Heriot-Watt University, Edinburgh, United Kingdom. It takes 1 year, costs £25,704 per year and starts in September.

Postgraduate · 1 year · Full-time · Business & Management · £25,704 per year

Intakes: September

This programme builds contemporary marketing expertise for global markets, covering marketing concepts, international contexts and problem solving. It looks at how marketing affects stakeholders and stresses practical, professional techniques for commercial and digital marketing challenges. Students choose optional courses such as social media marketing and business technology. An independent dissertation allows in-depth study of a chosen marketing topic. Entry requirements (from the course page): Honours degree at 2:2 or non-UK equivalent in any academic subject, including evidence of critical thinking; Applicants with relevant education and work experience may also be considered. English language requirement: IELTS 6.0 overall with no component below 5.5 (Writing 6.0) (or accepted equivalent). International full-time tuition fee: £25,704 per year (International full-time, September 2027 intake).

Modules

  • Contemporary Consumer Behaviour
  • International Strategic Marketing
  • Branding and Communications
  • Research Philosophy and Practice
  • Marketing Analytics
  • Sustainable Marketing
  • International Marketing Dissertation
  • Strategic Innovation Management (optional)
  • Social Media Marketing (optional)
  • Managing Diversity in Business (optional)

Careers

  • International marketing roles across marketing sectors

Frequently asked questions

How long is MSc International Marketing at Heriot-Watt University?

MSc International Marketing takes 1 year (Full-time).

How much does MSc International Marketing at Heriot-Watt University cost?

The listed tuition fee is £25,704 per year. Fees can change, so confirm the current amount before you apply.

When does MSc International Marketing start?

Intakes: September.

What level is MSc International Marketing?

It is a postgraduate course in Business & Management.

What will I study on MSc International Marketing?

Modules include Contemporary Consumer Behaviour, International Strategic Marketing, Branding and Communications, Research Philosophy and Practice, Marketing Analytics and Sustainable Marketing.

What careers can MSc International Marketing lead to?

Typical roles include International marketing roles across marketing sectors.