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MSc Digital Marketing with Advanced Practice (Postgraduate)
Heriot-Watt University — Edinburgh, United Kingdom
MSc Digital Marketing with Advanced Practice (Postgraduate) is a postgraduate Business & Management course at Heriot-Watt University, Edinburgh, United Kingdom. It takes 2 years, costs £25,704 per year and starts in September and January.
Postgraduate · 2 years · Full-time · Business & Management · £25,704 per year
Intakes: September, January
This programme combines an accelerated introduction to marketing with advanced digital marketing concepts. It is centred on employability and professional career readiness, with a year-long placement in year two. Students build expertise across digital marketing areas and carry out independent investigations of organisational problems. Accreditation: CIM (Employability Programme). Entry requirements (from the course page): Honours degree at 2:2 or equivalent in any academic subject with evidence of critical thinking; Digital experience beneficial; Relevant education and work experience may be considered. English language requirement: IELTS 6.0 overall with no component below 5.5 (Writing 6.0) (or accepted equivalent). International full-time tuition fee: £25,704 per year (International full-time, Year 1 per year; Year 2 industry placement fee 3,000).
Modules
- Branding and Communications
- Digital Customer Experience
- Digital Marketing Strategy
- Management Consultancy
- Research Philosophy and Practice
- Digital Marketing Analytics
- Social Media Marketing
- Applied Digital Marketing Dissertation
- Sustainable Marketing (optional)
- Strategic Project Management (optional)
Careers
- Digital marketing positions
Frequently asked questions
How long is MSc Digital Marketing with Advanced Practice (Postgraduate) at Heriot-Watt University?
MSc Digital Marketing with Advanced Practice (Postgraduate) takes 2 years (Full-time).
How much does MSc Digital Marketing with Advanced Practice (Postgraduate) at Heriot-Watt University cost?
The listed tuition fee is £25,704 per year. Fees can change, so confirm the current amount before you apply.
When does MSc Digital Marketing with Advanced Practice (Postgraduate) start?
Intakes: September and January.
What level is MSc Digital Marketing with Advanced Practice (Postgraduate)?
It is a postgraduate course in Business & Management.
What will I study on MSc Digital Marketing with Advanced Practice (Postgraduate)?
Modules include Branding and Communications, Digital Customer Experience, Digital Marketing Strategy, Management Consultancy, Research Philosophy and Practice and Digital Marketing Analytics.
What careers can MSc Digital Marketing with Advanced Practice (Postgraduate) lead to?
Typical roles include Digital marketing positions.